Cookie Policy
Last updated: May 2026
This Cookie Policy is a standalone document. It tells you exactly what cookies and similar technologies Amstel Aces uses, why, and how you can manage them. Our Privacy Policy covers broader data-protection matters.
1. What Cookies Are
Cookies are small text files placed on your device when you visit a website. They allow the site to remember information about your visit — such as your consent choices or session state. We also use similar technologies including localStorage, sessionStorage, and tracking pixels where relevant, and references to "cookies" in this policy cover those technologies too.
2. Why We Use Cookies
We use cookies to keep amstelaces.com running, remember your preferences (such as your cookie-consent choice and age-gate confirmation), and understand in aggregate how visitors use our games — so Remy and the team can keep improving the Parlour.
3. Categories of Cookies We Use
| Category | Purpose | Examples | Duration |
|---|---|---|---|
| Strictly necessary | Keep the site running: session handling, security, age-gate confirmation, and your cookie-consent record. | __age_ok, __cc_v1, Cloudflare security tokens (__cf_bm) | Session – 12 months |
| Performance / analytics | Anonymous traffic measurement — page views, session lengths, device types. No personal identifiers stored. Powered by Cloudflare Web Analytics. | Cloudflare analytics cookies (__cf_*) | Up to 30 days |
| Functional | Remembers UI preferences: sound mute state for game widgets, accepted age-gate, and display settings. | localStorage keys for widget state | Up to 12 months |
| Advertising / targeting | When you arrive via a paid campaign, third-party advertising cookies from Google Ads or Microsoft Advertising may be set (with your consent only). These help measure campaign effectiveness. | Google Ads (_gcl_*), Microsoft Advertising (_uetsid). See third-party links in Section 7. | Up to 13 months |
Strictly necessary cookies are placed without requiring consent — they are essential to the service. All other categories require your explicit opt-in via our cookie banner.
4. Lawful Basis
Amstel Aces operates under EU GDPR (Regulation (EU) 2016/679) as implemented in the Netherlands by the UAVG (Uitvoeringswet AVG), supervised by the Autoriteit Persoonsgegevens (AP). Cookie consent in the Netherlands is governed by the Telecommunicatiewet (Article 11.7a), aligned with the ePrivacy Directive. Strictly necessary cookies are placed on the basis of legitimate interest — they are essential to deliver the service you requested. All other cookie categories are placed only with your freely-given, specific, and informed consent, which you may withdraw at any time via the mechanism in Section 5.
5. How to Manage Your Cookies on Amstel Aces
When you first visit amstelaces.com, a cookie banner asks you to choose: Accept all (enables performance, functional, and advertising cookies) or Essential only (strictly necessary cookies only). Your choice is stored in localStorage.__cc_v1. To change your choice later, clear the __cc_v1 key in your browser's developer tools storage panel, or clear all site data — the banner will reappear on your next visit.
6. How to Manage Cookies in Your Browser
You can also control cookies directly through your browser settings. Useful links for the most common browsers:
Disabling strictly necessary cookies may affect the operation of the site (for example, the age gate may no longer function correctly).
7. Third-Party Cookies and Services
The following third parties may set cookies on our site when you have consented:
- Cloudflare — provides hosting, CDN, and security. May set
__cf_bmand related cookies for bot detection and performance. Cloudflare Privacy Policy - Google — Google Ads conversion tracking may be triggered when you arrive via a paid Google campaign. Google Privacy Policy | Google Ads cookie information
- Microsoft Advertising — Microsoft Ads conversion tracking may be triggered when you arrive via a paid Microsoft campaign. Microsoft Privacy Statement
8. Do Not Track and Global Privacy Control
We honour the Global Privacy Control (GPC) signal. If your browser transmits a GPC signal indicating a preference against tracking, we treat it as a withdrawal of consent for analytics and advertising cookies — only strictly necessary cookies will be placed. We do not currently process the older DNT (Do Not Track) header as there is no standardised mechanism for doing so, but GPC provides equivalent protection.
9. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology or regulation. The "Last updated" date at the top of this page reflects the most recent revision. We encourage you to check back periodically.
10. Contact
Questions about cookies? Email us at support@amstelaces.com. Our registered office is at Kneuterdijk 8, 2514 EN Den Haag.